Freelance writer
Advertising, Marketing, Tech
My writing services include advertising, marketing, and technology. I’m also a content manager, marketing communications writer and senior level copywriter with a focus on tech.
Copywriting
I’m currently writing tech and blog stories that appear on various websites including product reviews as part of Amazon Vine. I've reviewed hundreds of products and generated thousands of views. I also maintain a small group of regular freelance writing clients.
During my time at Best Buy, I was the primary writer and editor of the company’s weekly wiki-based internal newsletter, The Competitive Edge. This publication reached the highest levels of management within the enterprise and often produced content that beat industry coverage in publications like Twice and Reuters. My extensive writing background allowed me to take a leadership role with the piece deciding on story topics and structure. I also mentored other team members to improve their writing skills.
I've been the senior writer in several fast-paced, high-stress start-up environments, and written ads, collateral material and website content for two of the nation’s largest specialty retailers. I’ve described the latest in home electronics and I’ve written the words that George Zimmer (formerly of The Men’s Wearhouse) guaranteed on radio spots and newspaper ads nationwide. As Assistant Director of Advertising, I worked on media placement (TV, radio, and print) on the local and national levels.
Over the years, my work has appeared in major newspapers and magazines throughout the country for manufacturers like Sony, Toshiba, and Mitsubishi. I’ve written ads that have run in Video Review and Gameday Magazine, the official program of the NFL. I’ve also worked with Capitol One, Mitsubishi, and Sony on financial disclosures for zero-interest and no-payment promotions (you know, the fine print).
I’m proficient in a wide range of topics that include web content, blogs, social media messaging, email blasts, ads and catalogs, radio and TV spots, marketing and sales collateral, mail inserts, financial disclosures, press releases, white papers, case studies, newsletters, and technical documents.
My positions at MetaSound Systems and Inxight Software (a Xerox Company) gave me the opportunity to work in truly high-tech environments. One of my strongest assets is the ability to write specialized technical copy that doesn’t talk down to tech savvy readers but also holds the interest of those not so technically inclined.
Competitive Marketing and Advertising
As an 11-year district level member of Best Buy’s CIU (Consumer Insights Unit), I was responsible for primary competitive intelligence gathering within the San Francisco Market (Santa Rosa to Monterey). I provided data that supported the achievement of the overall enterprise at the store, district, and national level by assisting understanding of customer-facing competitive initiatives in the marketplace.
My primary duties included analysis of competitor activities, strategies, and the degree (and success) of competitor execution. I also formulated opinions and prepared reports with supporting data on how competitor activity might affect Best Buy, its employees, its shareholders, and its customers. I communicated competitor initiatives and (if appropriate) Best Buy’s response, as well as developed a comprehensive understanding of competitor activity in the marketplace. I then networked with partners to share information on competitor activities across all segments of the company.
The data I collected and reported on included new strategic initiatives, competitor financial results, multichannel efforts, selling strategies, services information and pricing, customer service assessments, customer traffic analysis, grand opening strategies, ad insert versioning, and competitor location information. This information helped determine store budgeting, strategic initiative creation, executive updates, and evaluation of BBY strategic effectiveness.
Seasoned Freelance Copywriter
Are you looking for an experienced copywriter who can get your message across? I just might be your guy! I’ve worked for Fortune 500 companies, a variety of start-ups, and everything in between. My extensive background will allow me to hit the ground running assuring your project will be completed on time and within budget. I invite you to check out my writing samples to see first hand the type of work I can generate. Send me an email today!
Address: Novato, CA 
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